Aimed at both graduate and undergraduate students majoring in business administration and in other f...
Nick Wreden passionately believes that it is time for brand managers, CEOs and CFOs to speak the sam...
Principles of Taxation for Business and Investment Planning, by Sally Jones is a different approach...
In writing this textbook, Mankiw tried to put himself in the position of someone coming to microecon...
Principles of Marketing is widely recognised as a comprehensive, user-friendly introduction to the s...
Over these many years of watching Michael devour books on leadership, ask probing questions of all m...
Since the end of the Cold War, a virtual army of nongovernmental organizations (NGOs) from the Unite...
In line with students current career goals, Personal Selling focuses almost exclusively on professio...
liczba stron: 386, język: polski,
The Past and Future of America s Economy is a fascinating look at how the US economy has transformed...
The original edition of, Organization Theory and the Multinational Corporation was a seminal influen...
The future takes shape! Preview tomorrow s global economy... and the new rules for politics, busines...
data wydania: 2001 (data przybliżona), liczba stron: 272, język: angielski,
New Product Development will help companies overcome an expensive and common weakness: the lack of a...
liczba stron: 272, język: polski,
liczba stron: 230, język: polski,
Despite the great importance of multinational firms in international economics, theoretical and empi...
. . . interested readers will find valuable theoretical and empirical insights into the multifaceted...
This book is about the intriguing subject of measuring the New Economy, which in brief means ICT and...
Asia-Pacific Journal of Human Resources (March 2006): the book comprehensively covers leadership and...
liczba stron: 324, język: polski,
język: polski,
liczba stron: 192, język: polski,
Marketing has situated itself as an indispensable tool in today s business world-an unavoidable step...
The Sage Course Companion on Marketing is an accessible introduction to the subject that will help r...
An ideal resource for those who want to conduct market research but have little experience in doing...
One of the biggest problems facing organizations that commission market research is ensuring that th...
This is an intelligent manager s guide to understanding and surviving in the corporate environment....
In today s global marketplace, companies are moving their sales forces away from a territory focus t...
It is frequently assumed that the collapse of state structures, whether through defeat by an externa...
