An ideal resource for those who want to conduct market research but have little experience in doing...
The Sage Course Companion on Marketing is an accessible introduction to the subject that will help r...
Marketing has situated itself as an indispensable tool in today s business world-an unavoidable step...
liczba stron: 192, język: polski,
język: polski,
liczba stron: 324, język: polski,
Asia-Pacific Journal of Human Resources (March 2006): the book comprehensively covers leadership and...
This book is about the intriguing subject of measuring the New Economy, which in brief means ICT and...
. . . interested readers will find valuable theoretical and empirical insights into the multifaceted...
Despite the great importance of multinational firms in international economics, theoretical and empi...
liczba stron: 230, język: polski,
liczba stron: 272, język: polski,
New Product Development will help companies overcome an expensive and common weakness: the lack of a...
data wydania: 2001 (data przybliżona), liczba stron: 272, język: angielski,
The future takes shape! Preview tomorrow s global economy... and the new rules for politics, busines...
The original edition of, Organization Theory and the Multinational Corporation was a seminal influen...
The Past and Future of America s Economy is a fascinating look at how the US economy has transformed...
liczba stron: 386, język: polski,
In line with students current career goals, Personal Selling focuses almost exclusively on professio...
Since the end of the Cold War, a virtual army of nongovernmental organizations (NGOs) from the Unite...
Over these many years of watching Michael devour books on leadership, ask probing questions of all m...
Principles of Marketing is widely recognised as a comprehensive, user-friendly introduction to the s...
In writing this textbook, Mankiw tried to put himself in the position of someone coming to microecon...
Principles of Taxation for Business and Investment Planning, by Sally Jones is a different approach...
Nick Wreden passionately believes that it is time for brand managers, CEOs and CFOs to speak the sam...
Aimed at both graduate and undergraduate students majoring in business administration and in other f...
In The Rules of the Global Game Kenneth W. Dam provides, in clear and practical language, a comprehe...
The workplace is changing: the typical male management style is now obsolete! From boardrooms to non...
Selling is really about people skills -to be successful in sales, you must be able to cooperate, hav...
This monograph constitutes a major contribution to the development of secure electronic commerce. Th...
