Design Thinking: Integrating Innovation, Customer Experience, and Brand Value - Thomas Lockwood

This thought-provoking and inspirational book covers such topics as: developing a solid creative process through “Visual Reflection Notebooks” and “Bring Play to Work”; understanding the artist’s unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist’s needs and passions can lead to innovation and authenticity; using language to inspire visual creativity; responding to the Internet and changing concepts of what is public and private; and accepting digression as a creative necessity. Through the exercises and techniques outlined in Art Without Compromise*, the reader will develop new confidence to pursue individual goals and inspiration to explore new paths, along with motivation to overcome creative blocks. With a revised understanding of the relevance in their own work within the sphere of contemporary culture, the artist will come away with a clearer perspective on his or her past and future work and a critical eye for personal authenticity.  

tytuł oryginału

Design Thinking: Integrating Innovation, Customer Experience, and Brand Value

data wydania

16 lutego 2010

ISBN

1581157347

liczba stron

304

słowa kluczowe

design thinking

język

angielski