The retail trade in Europe diagnosis and future prespectives

Retail trade constitutes an important sector of economies in European countries. Retail trade faces numerous changes caused by the processes of concentration and integration of retailers, internationalization of commercial organizations, progress within IT technologies and trends in customers` behaviours. Multiplicity and diversity of customers` needs, which may be satisfied in retail trade, contribute to the commencement of diverse ways of providing products to their customers by retail trade enterprises. The result of these changes is a new structure of retail trade network in particular European countries.

data wydania

5 czerwca 2017

ISBN

9788378752554

język

polski