The companys international competitive advantage. The role of knowledge - Marcin Soniewicki

This book analyses changes in the global economy related to the increase in theimportance of knowledge resources that have taken place in recent decades. The author explains how these changes affect contemporary companies, especially those operating in many countries. He shows opportunities and challenges that are created by the current economy, which is often called a knowledge-based economy. Drawing on theoretical and empirical research the author tries to answer the question how companies involved in the process of internationalization should develop and manage their knowledge resources in order to increase their competitiveness. The book presents and empirically verifies the author’s innovative model of how a company achieves long-term competitive advantage – the model of Dynamic Knowledge Orientation.

data wydania

2015 (data przybliżona)

ISBN

9788380850552

liczba stron

188

język

angielski