Talespin - G. McCusker

From the top celebrities who have publicly slated their sponsor s products to corporate photocalls that were a disaster waiting to happen, Talespin entertainingly exposes some of the world s most infamous and also unreported PR disasters, showing how crisis management helped or hindered, including: Martha Stewart s insider trading scandal, Don Corning breast implants, Starbucks and 9/11, 7UP s sponsorship of Roy Keane, Coca-Cola and Pepsi pollution in India, Nestle and Ethiopia s debt, the uns  

ISBN

074944259X

liczba stron

256

język

polski