Successful Customer Relationship Marketing - praca zbiorowa

This comprehensive new book takes an in-depth look at what companies all over the world are doing to achieve this, showing the tools and techniques which actually bring results. It is based on the most extensive research into CRM ever undertaken, in a programme sponsored by IBM and other major companies. With additional contributions from 15 international experts, this is essential reading for marketing, customer care and IT directors and for CIM/CAM students.  

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