Strategic Management - A. Alkhafaji

With content designed for undergraduate business students, this book discusses the analytical tools used in strategic management. After discussing the external and internal forces within the context of SWOT (strengths, weaknesses, opportunities, and threats) analysis, chapters explore the design and application of business, corporate, and functional strategies for both national and global environments. Also explored are business leadership requirements and evaluation and control processes. The b  

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318

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polski