Strategic Customer Management - N. Piercy

A revolution is taking place in the way companies organize and manage the front-end of their organization, where it meets its customers. Traditional concepts of sales management, account management, and customer service are being overtaken by initiatives like customer business development, the strategic sales organization, and strategic customer management. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students  

ISBN

9780199544509

liczba stron

288

język

polski