Sonic Btanding An Essential Guide to the Art &&& Science - Jackson

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.  

ISBN

1403905193

liczba stron

256

język

polski