Social and economic benefits of Prosumption and Lead User Phenomenon in Germany - Lessons for Poland - Tomasz Szymusiak

The purpose of this book is to explore, understand, describe the active roles of proactive users and consumers in shaping the economy in Europe. This book will therefore focus primarily on the side of Europe’s economy and critical role of lead users and prosumers. Is an important to describe productive, innovative and entrepreneurial roles of users and consumers in developing new products and services. Prosumers and lead users are creating internet communities where exchange knowledge and design new products, sometimes with cooperation with producers or food processors. Generally this type of research is relatively new. These roles had been largely unexplored, offering potentials for the theoretical and empirical studies.