Reorganize for Resilience: Putting Customers at the Center of Your Business - Ranjay Gulati

In an era of raging commoditization and eroding profit margins, survival depends on resilience: staying one step ahead of your customers. Sure, most companies say they're "customer-focused," but they don't deliver solutions to customers' thorniest problems. Why? Because they're stymied by the rigid "silos" they're organized around. In Reorganize for Resilience, Ranjay Gulati reveals how resilient companies prosper both in good times and bad, driving growth and increasing profitability by immersing themselves in the lives of their customers. This book shows how resilient organizations cut through internal barriers that impede action, build bridges between warring divisions, and transform former competitors into collaborators.

tytuł oryginału

Reorganize for Resilience: Putting Customers at the Center of Your Business

data wydania

19 stycznia 2010

ISBN

9781422117217

liczba stron

288

język

angielski