The Second Edition retains the cutting-edge content and unique, resource profit model, though the content is delivered in a more traditional package, with proportionately greater emphasis on the text and less emphasis on the website. |Unit 1 of the book, which introduces the concepts of Profitability, Value, and Strategy, has been consolidated and reorganized, in accordance with reviewer suggestions. Chapters on Value and Strategy have been combined. |Unit 4 of the First Edition, which included