Marketing Strategy - O. Walker

Marketing Strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing s cross/inter-functional relationships. The book s strategic decision making remains the key strength of this text while separating itself from all the competitors. The 6th edition helps students integrate what they have learne  

ISBN

9780071263917

liczba stron

384

język

polski