Lovemarks. The future beyond brands (Expanded Edition) - Kevin Roberts

“Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile-iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.”

data wydania

2004 (data przybliżona)

ISBN

9781576872048

liczba stron

268

język

angielski