Kidfluence: Why Kids Today Mean Business - Anne Sutherland, Beth Thompson

Welcome to Kidfluence - an era unlike any other. From what breakfast cereal they buy, to where they vacation, to what car would make a good family vehicle, today's kids are having a dramatic impact on their families' purchasing decisions and on Canadian commerce. And businesses are taking notice. Cereal advertising is geared to kids, cruise lines cater to their desires and car companies invite them into the boardroom.

ISBN

978-0070871335

liczba stron

256

język

angielski