Integrated Advertising Promotion &&& Marketing Communications - K. Clow

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need t  

ISBN

9780138157371

liczba stron

480

język

polski