How brands grow - Byron Sharp

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

tytuł oryginału

How brands grow

data wydania

11 marca 2010

ISBN

9780195573565

język

angielski