Handbook of Public Relations - Robert Heath

This handbook provides a comprehensive examination and review of the theory, academic research, and professional practices of the public relations discipline. Ninety leading scholars and practitioners from around the world provide insights into the historical and changing role of public relations in building relationships with organizations, markets, audiences and publics .... The extensive bibliography includes more than 2000 references, some multidisciplinary, which serv  

ISBN

076191286X

liczba stron

340

język

polski