Growing Older - I. Patterson

Drawing on the latest research, this book examines the tourism and leisure needs of older people. Chapters review the particular behaviours, characteristics and special requirements of the senior market and provide examples of good practice and service provision. The book highlights how important an understanding of this emerging market is to tourism and leisure providers. It also suggests ways to effectively market to and provide for this expanding group in the future.  

ISBN

1845930657

liczba stron

240

język

polski