Greg McKeown has spent the last fifteen years obsessed with one question: What is it that keeps capable, driven people from breaking through to the next level? To his surprise, he found the answer to be success. He first observed this while working with executives teams in Silicon Valley, where he noticed that when the teams where focused on a few essential things, those actions led to success. But success brought along new options and opportunities, and taking on those opportunities often diluted the focus that led to success in the first place. McKeown found that success can be a catalyst for failure.