Entertainment Marketing and Communication - S. Sayre

For undergraduate and graduate level Marketing and Communication courses or practitioners in the entertainment industry. Entertainment Marketing &&&Communication is the first textbook to focus specifically on entertainment marketing, offering clear and up-to-date framework that allows you to adapt marketing principles and communication theory to the entertainment world.For undergraduate and graduate level Marketing and Communication courses or practitioners in the entertainment industry.&&  

ISBN

9780131986220

liczba stron

512

język

polski