Menswear is now a respected, mature and yet highly creative part of the global fashion industry. From classic ‘heritage’ labels such as Albam Clothing through to dynamic, new labels such as Tellason, which set the fashion agenda for crafted, desirable denim or the clean, sartorially elegant lines of Won Hundred, the brands expertly selected and curated for this book represent the very best in a fast-changing international scene, be they the ones that create styles and set trends or those that innately understand how to sell and market menswear effectively.