Competitive Intelligence - J. Underwood

Fast track route to mastering the art of competitor intelligence Covers the fundamentals of competitor intelligence, from securing CEO buy-in and making sure the right people are in place to creating an internal intelligence system and setting up a war room Examples and lessons from some of the world s most intelligent businesses, including Motorola and Apple, and ideas from the smartest thinkers including Jan Herring, Ben Gilad and Leonard Fuld Includes a glossary of key concepts and a compr  

ISBN

1841122262

liczba stron

176

język

polski