Brand Innovation Manifesto - How to Build Brands - J. Grant

The days of the image brands are over, and new marketing has gone mainstream. The world s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke s and author of The New Marketing Manifesto, whose radical thinking has informed a generation. Now Grant is set to stun the industry again. In The Bran  

ISBN

9780470027516

liczba stron

328

język

angielski